Tel Aviv June 28th - In an introduction to Galexy's members, Elad Hollander, serial entrepreneur in social commerce and game theorist explained today about the challenges of first understanding and secondly getting into other peoples minds.
'Knowing what makes them tick and more specifically, 'why?', provides us with insights on how to motivate changes in their behaviour.'
'It is all a matter of incentives. If the game is good enough, incentives are evident. Knowledge in itself is not enough to make changes, whether it is to win over clients, make referrals or loose weight.'
Quoting Darwin, he reiterated the species most responsive to change will be the most likely to survive. 'And big changes are here to stay. Internet, social media are going to change the way we do business. Even for law firms. Following the introduction of the internet, social media exploded. 78% of prospects now search for lawyers online. According to the American Bar Association 85% of law firms are using some form of social media.
A social footprint for law firms seem so be te way to go. With a very strict warning form Hollander. 'Whatever presence, it needs to be watered and fed. An image fanishes as easily as it is created, once neglected.'
'There is a bigger goal to social media then money, new clients etc. By entering the game of social media you take on a 'coach', you become quick to respond, learning new things, gain agility. Your in the news, part of the changing pulse of life.'
And that should please Darwin no end.